Retail packaging mistakes you should avoid!


Approximately 70% of all purchasing decisions aren’t made until a customer is actually inside the shop.  A big part of those decisions is packaging.  You could have the best product in the world, but if the packaging isn’t appealing you won’t sell your product. The design and look of your packaging is therefore imperative to the success of your product and you need to do everything you can to make sure it’s the best that it can be. Here are a few mistakes  you should avoid:
  • Not designing for your target customer
Whether it’s bespoke printed packaging or industrial packaging, you’re not designing for your boss,  you’re doing it for your target customer.  Every packaging design must be produced with the customer in mind and nobody else.  If the packaging isn’t convenient and appealing to your ideal customers you are going to have difficulty selling products.
  • Making it difficult to open
If someone feels like they need to hunt out an axe or saw to open up your packaging, you’re doing something wrong!  Studies have shown that customer satisfaction is linked to how easy or difficult it is to get a product out of its packaging.  Indestructible packaging is only going to cause frustration in the long run.
  • Ignoring customer trends
You need to keep an eye on current trends if you are going to be producing retail packaging.  Never under estimate the power of the people in the consumer age we’re in.  Failure to acknowledge and keep up with trends could leave your product sales falling behind others. These mistakes could break your sales.  Don’t let poor packaging be the death of a fantastic product.